What we leave out of a weekly report
Every metric we cut, and the rule we use to decide. If it will not change what you do on Monday, it is not in the pack.
Sep 24, 2026 · 1 min read
Most of what you can measure about a store will never change what you do next. We leave that out.
The rule
A number earns a place in the report only if a store owner could act on it this week. If we can’t name the action, the number stays out.
What we cut
- Totals that only ever go up, like lifetime visits.
- Splits too small to trust, like one day’s traffic from one country.
- Charts that look busy and say nothing.
NoteYou can always ask for a number we left out. If many people ask, we’ll look again at the rule.
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