The Weekwright blog

Why every report ends with one action

2026-10-01T00:00:00.000Z

When we started, the weekly report ended with a long list of suggestions. Store owners read the first one and closed the email. So we cut the list to one.

$12,480Revenue

+8%vs last week

212Orders

The numbers on this page are an example week.

How we pick it

Every week we look at what moved, then rank the possible actions by how much money is at stake and how long the work takes.

Restock$3,140

Fix a page$1,870

Email buyers$1,120

Change a price$610

Estimated revenue at stake for each possible action, in one example week.

The top of that list becomes the action in your report.

This week’s action

Restock the blue tote before Thursday. It sold out twice and is your top seller.

NoteA pack always has the same sections, in the same order, so you know where to look.

Heads upNumbers for the current day are partial until the next report.

Before and after

We compared the old list-style report with the one-action report.

Report	Suggestions	Opened	Acted on
Old list	7	61%	9%
One action	1	64%	38%

These figures are placeholders for the sample post. Replace them with real ones before publishing.

What you do with it

Open your report on Monday.
Read the action at the bottom.
Do it, then come back next week to see what moved.

I used to skim. Now I just do the one thing.Store owner, in a note to support

Reading the pulse strip in ten seconds

2026-09-29T00:00:00.000Z

The strip at the top of your report holds the few numbers that matter most. You can read it in ten seconds if you know the order.

$12,480Revenue

+8%vs last week

212Orders

Start with the change

The middle number is how this week compares with last week. If it is up, check what caused it. If it is down, go straight to the action at the bottom.

Revenue over the last eight weeks, example data.

Then check orders

Revenue can rise on one large order. Orders show whether more people are buying.

TipA calm week with no change is a good week. The report will say so.

What we leave out of a weekly report

2026-09-24T00:00:00.000Z

Most of what you can measure about a store will never change what you do next. We leave that out.

The rule

A number earns a place in the report only if a store owner could act on it this week. If we can’t name the action, the number stays out.

What we cut

Totals that only ever go up, like lifetime visits.
Splits too small to trust, like one day’s traffic from one country.
Charts that look busy and say nothing.

NoteYou can always ask for a number we left out. If many people ask, we’ll look again at the rule.

Connecting your store takes two minutes

2026-09-16T00:00:00.000Z

You’ll leave Weekwright briefly to approve access, then come back.

Choose Connect your store.
Approve access on your store’s page.
Come back to Weekwright. Your status will read Waiting for first report until the next report is ready.

What we can seeWe read your sales and product data to build the report. We never change anything in your store.